Thursday, December 10, 2015

LET RETAILERS SELL COMMON REMEDIES

FROM BUSINESS WORLD OF 7 SEPTEMBER 2006


Rethinking drug policy


The health ministry is giving final touches to a new drug policy. Some years ago, that would have been a ponderous exercise. First, the government would have decided which drugs to ban the import of; that would have been done on the basis of what could be produced in the country, regardless of cost. Then it would have decided which drugs should be produced by its own enterprises, multinationals’ subsidiaries, large Indian firms and small firms. Then it would have decided on the prices of domestically produced drugs. The whole exercise would have taken months, and entailed endless lobbying by representative bodies of manufacturers.
All that rigmarole has now dwindled. Indian drug manufacturers have become internationally competitive. They no longer need protection. So imports have been opened up. The only thing the government continues to bother about is control on the prices of what it chooses to call essential drugs. The exact number of such drugs is difficult to determine, for the government wants to control not only the price of drugs, but also of their variants in terms of strength and quantity. The number of drugs and the number of manufacturers make drug control virtually unmanageable. So the government has tried to simplify its task by saying that if the price is under Rs 3, it would not attract price control. That induces manufacturers to minimize the quantity they sell for Rs 3; so the government makes rules about quantities as well. It is a nitpicker’s dream, and everybody else’s nightmare. The government should look for less bureaucratic alternatives.
Drug prices are of concern to many governments, especially to those that run public health systems. However, governments that run health systems are monopoly or at least dominant buyers of drugs. They have overwhelming bargaining power, which they use to keep down drug prices. Their monopoly buying power encourages producers also to combine; the degree of concentration in the pharmaceutical industry of industrial countries is typically high. Their governments accept this; they treat big local companies as national champions, and often promote their interests abroad. This type of arrangement has not emerged in India. For one thing, the state hospital system here is not so large. For another, its ownership is divided up amongst the central and the state governments, and they do not present a united front. And finally, central buying and distribution of drugs would require more efficient administration than India can muster.
That is why the government defines a set of generic drugs as essential and controls their prices. But price control has well known defects. It encourages cost-cutting, which can affect quality adversely; this can be serious in respect of drugs, whose quality matters. It reduces profits on drugs whose prices are controlled. The government is well aware of this; that is why it tries to fix the prices on the basis of costs. That gives manufacturers to inflate costs, and involves the government in a continuous struggle to monitor costs. And it encourages a flight from the manufacture of controlled to that of uncontrolled drugs, and a consequent shortage of controlled drugs.
Despite these shortcomings, it is not possible to imagine that the government would give up drug price control; hence the question to ask is whether price control can be better designed. One obvious option is to get away from the control of individual drug prices, and instead to control a price index of essential drugs – to lay down how much it can increases annually. An index can be applied only to suppliers who can supply the entire range of essential drugs. Hence it could be used only if the government imposed on every large manufacturer the obligation to supply the entire range of essential drugs. He would not have to manufacture them all; he should be allowed to outsource any part of the supply he likes.
The same obligation to supply the range of essential drugs can be imposed on retailers as well. That may be more appropriate since it is they that sell directly to consumers. But many retailers would be too small to stock the entire range. One way would be to restrict the obligation to retailers above a certain size. But that would create an incentive for retailers to stay below that size.
Still, essential drugs could be made universally available if general stores were allowed to sell them: they would only have to give part of their shelf space to drugs, and could use drugs to attract customers. In the United States, the term ‘drugstore’ has come to mean a general store because such stores are allowed to stock common medicines. That is a concept we should import.